Price framing
Earlier or higher price shown
How it may influence
A higher "was" price makes the offer price feel smaller, even when the earlier price is unchecked.
Evidence to check
- Was this earlier price actually charged recently?
- What do other sellers charge for the same item?
Useful step
Compare the offer price with recent selling prices, not the "was" price.
When this is reasonable
A real recent price cut is useful to know.
Related Indian rule (for information)
Legal Metrology (MRP) rules
Tamil Nadu examples (illustrative)
- Online sale: "was ₹12,000, now ₹4,999" on a smartwatch.
- Course call: three plans, where the middle one is "most chosen".
- Showroom: "free" earbuds with a phone, but the phone costs more than elsewhere.
Sources
This page is a general explanation only; it says nothing about any particular seller.