Price framing
"Free" or bundled extra
How it may influence
"Free" can make the whole deal feel more valuable than its parts.
Evidence to check
- Would you buy the main item at this price without the extra?
Useful step
Price the main item on its own elsewhere.
When this is reasonable
Real combined savings do happen.
Related Indian rule (for information)
Misleading Ads Guidelines 2022 (free claims)
Tamil Nadu examples (illustrative)
- Online sale: "was ₹12,000, now ₹4,999" on a smartwatch.
- Course call: three plans, where the middle one is "most chosen".
- Showroom: "free" earbuds with a phone, but the phone costs more than elsewhere.
Sources
This page is a general explanation only; it says nothing about any particular seller.