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Ad placement & targeting

Campaign optimisation

This happens inside the ad system and cannot be seen from the ad you received.

How it may influence

Advertisers test many versions and keep the ones that get the most clicks, so the wording you see is often the most attention-grabbing version.

Evidence to check

  • Do the full terms say the same as the headline?

Useful step

Read the terms page, not only the ad wording.

When this is reasonable

Testing ads is ordinary marketing practice.

Tamil Nadu examples (illustrative)

  • Online sale: the same "Sponsored" product appears in every app you open.
  • Course call: ads for the course keep following you after one search.
  • Showroom: a "Recommended for you" banner on the dealer's website.

Sources

This page is a general explanation only; it says nothing about any particular seller.