Commitment & loss
Guilt-tripping refusal
How it may influence
Wording the "no" button as a bad choice makes saying no feel uncomfortable.
Evidence to check
- Nothing to verify — it is a design choice.
Useful step
Choose the option you want; the wording doesn't change the facts.
When this is reasonable
Neutral "No thanks" wording is the fair version.
Related Indian rule (for information)
Confirm shaming — Dark Patterns Guidelines 2023
Indian enforcement example
India's Central Consumer Protection Authority has acted on confirm-shaming wording on booking and software websites.
Tamil Nadu examples (illustrative)
- Online sale: "No, I'll pay full price" as the only way to close a pop-up.
- Course call: "pay ₹2,000 to lock your seat" before you have the full terms.
- Showroom: a free demo, then a feeling that you should buy.
Sources
This page is a general explanation only; it says nothing about any particular seller.