Price framing
Three-plan choice
How it may influence
A plan placed between two others can make the middle one look like the obvious pick.
Evidence to check
- Which features do you actually need?
Useful step
Cross out each plan's features you won't use, then compare prices.
When this is reasonable
Good–better–best plans genuinely suit different needs.
Tamil Nadu examples (illustrative)
- Online sale: "was ₹12,000, now ₹4,999" on a smartwatch.
- Course call: three plans, where the middle one is "most chosen".
- Showroom: "free" earbuds with a phone, but the phone costs more than elsewhere.
Sources
This page is a general explanation only; it says nothing about any particular seller.