Social proof & authority
Expert authority
How it may influence
A doctor, expert or test result can make a claim feel settled before you have seen the evidence.
Evidence to check
- Who is the expert, and are they named with their qualification?
- Which test or study, by whom, and on how many people?
- Was the expert paid for this endorsement?
Useful step
Ask the seller for the name of the study or the expert's details.
When this is reasonable
Named experts and published tests can be genuinely useful evidence.
Related Indian rule (for information)
Misleading Ads Guidelines 2022 (expert endorsements)
Tamil Nadu examples (illustrative)
- Online sale: a reel says "10,000+ happy customers" with a discount code.
- Course call: "100% placement" for a data course, with no written terms.
- Showroom: "doctor recommended" mattress in Tiruchirappalli.
Sources
This page is a general explanation only; it says nothing about any particular seller.