Social proof & authority
Expert or influencer backing
How it may influence
Trust in a person can transfer to the product they mention.
Evidence to check
- Is it marked as an ad or paid partnership?
- What are the person's relevant qualifications?
Useful step
Treat an undisclosed promotion as unverified until you check it.
When this is reasonable
Disclosed endorsements from qualified people can be informative.
Related Indian rule (for information)
ASCI influencer guidelines
Tamil Nadu examples (illustrative)
- Online sale: a reel says "10,000+ happy customers" with a discount code.
- Course call: "100% placement" for a data course, with no written terms.
- Showroom: "doctor recommended" mattress in Tiruchirappalli.
Sources
This page is a general explanation only; it says nothing about any particular seller.