Social proof & authority
Outcome promise
How it may influence
A confident promise of a result can feel like certainty.
Evidence to check
- What exactly is promised, and under what conditions?
- How many past buyers got this result, over what period?
Useful step
Ask for the promise and its conditions in writing.
When this is reasonable
Specific, conditional and documented guarantees can be genuine.
Related Indian rule (for information)
Misleading Ads Guidelines 2022 (claims must be backed)
Tamil Nadu examples (illustrative)
- Online sale: a reel says "10,000+ happy customers" with a discount code.
- Course call: "100% placement" for a data course, with no written terms.
- Showroom: "doctor recommended" mattress in Tiruchirappalli.
Sources
This page is a general explanation only; it says nothing about any particular seller.