Price framing
Discount framing
How it may influence
A percentage or "save" figure draws attention away from the price you actually pay.
Evidence to check
- What is the final amount you pay, in ₹?
Useful step
Write down the final ₹ amount next to the discount.
When this is reasonable
Clear discounts on a known price are ordinary.
Tamil Nadu examples (illustrative)
- Online sale: "was ₹12,000, now ₹4,999" on a smartwatch.
- Course call: three plans, where the middle one is "most chosen".
- Showroom: "free" earbuds with a phone, but the phone costs more than elsewhere.
Sources
This page is a general explanation only; it says nothing about any particular seller.