Scarcity & urgency
Limited quantity
How it may influence
A small number left can make people decide faster and compare less.
Evidence to check
- Is the same number still shown tomorrow or on another device?
- Will the seller confirm the limit in writing?
Useful step
Note the number now and look again tomorrow before deciding.
When this is reasonable
Real limits exist — event seats, small batches, physical stock.
Related Indian rule (for information)
False urgency — Dark Patterns Guidelines 2023
Tamil Nadu examples (illustrative)
- Online sale: a festival-sale page in Chennai shows "Only 2 left" on a mixer-grinder. Next morning it still says 2.
- Course call: a counsellor says the Coimbatore batch closes tonight and the fee rises tomorrow.
- Showroom: in Madurai, "this colour is the last piece" for a two-wheeler.
Sources
This page is a general explanation only; it says nothing about any particular seller.