Social proof & authority
Ratings and numbers of buyers
How it may influence
Seeing that many others chose something can stand in for checking it yourself.
Evidence to check
- Where do these numbers or reviews come from, and can you see them?
- What do the low-rated reviews say?
Useful step
Read a few 1- and 3-star reviews for this exact product.
When this is reasonable
Verified-purchase reviews and audited numbers are useful evidence.
Related Indian rule (for information)
Misleading Ads Guidelines 2022
Tamil Nadu examples (illustrative)
- Online sale: a reel says "10,000+ happy customers" with a discount code.
- Course call: "100% placement" for a data course, with no written terms.
- Showroom: "doctor recommended" mattress in Tiruchirappalli.
Sources
This page is a general explanation only; it says nothing about any particular seller.