Scarcity & urgency
Time pressure
How it may influence
A deadline shortens the time people spend checking and comparing.
Evidence to check
- Is the end date written in the terms?
- After the deadline, is the same offer still available?
Useful step
Ask: "Can you confirm in writing when this price ends?"
When this is reasonable
Genuine sale dates and enrolment cut-offs are common.
Related Indian rule (for information)
False urgency — Dark Patterns Guidelines 2023
Tamil Nadu examples (illustrative)
- Online sale: a festival-sale page in Chennai shows "Only 2 left" on a mixer-grinder. Next morning it still says 2.
- Course call: a counsellor says the Coimbatore batch closes tonight and the fee rises tomorrow.
- Showroom: in Madurai, "this colour is the last piece" for a two-wheeler.
Sources
This page is a general explanation only; it says nothing about any particular seller.